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Physician, Disrupt Thyself


In their new book, Reverse Innovation in Health Care: How to Make Value-Based Delivery Work, Vijay Govindarajan and Ravi Ramamurti make the convincing case that the costly U.S. healthcare system has a great deal to learn from efforts in India. Faced with the challenge of providing services to consumers who can afford to pay very little, the seven “Indian exemplars” profiled in the book have developed the ability to provide quality heart surgery and eye care at a fraction of the cost charged in developed markets like the U.S.


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