There is so much buzz about the comeback of Campa Cola after so many years. However, it is common practice in the business to drop selling some products. Moreover, it is also not unusual for businesses to go bankrupt thus disappearing from the business scene. No doubt, competition in FMGC sector is very high. But the demand for retro products is increasing in India because of nostalgia. Consumers are in a mood to relive their happy memories of childhood.
Now, the Reliance Industries has come forward to acquire the iconic India brand. There is no doubt it is a strategic move by Reliance to create space for itself in the Indian beverage market. The Indian beverage brand was very popular in the past.It is clear that Reliance Consumer Products have recognized the potential of the product and is betting big on it. India’s largest listed company is looking to capitalize on the craze for retro products.
In the present write-up, I will be discussing about all the important factors important for getting Campa Cola distributorship. There is no denying the fact there will be tough competition in the market for getting the distributorship. But I will equip you with the information that helps you in getting the distributorship. However, it is likely that you would like to know about my expertise and qualification in the field. After getting my MBA (Retail), I got an excellent opportunity of working with a well-known nitrogen gas plant manufacturing company in India.
After working for five years in the gas plant manufacturing industry, I got an excellent offer from one of the leading FMGC Companies in India. And, I went on to work for over 20 years in the company. Thereafter, I resigned from the job to start my new career as a consultant. I have assisted so many aspiring entrepreneurs in getting the distributorship of their choice.
Application Process for Getting Campa Cola Distributorship
Re-launch of Campa Cola in the market will be an interesting event. There is no denying that it will do excellent. However, the market is waiting to see how it performs against the likes of Pepsi and Coke. Already, the price war between Coca-Cola and Campa Cola has started. And, the Coca-Cola has reduced the price of their products seeing the competition from Campa Cola.
It is just as likely that Campa Cola might also appeal to the new generation of Indians. It goes without saying that youngsters are trying new products. And, they might take to the new offering from the Reliance Industries. Significant percentage of Indian population is nostalgic about the drink they used to drink as kids. With the financial backing of Reliance the Campa Cola might once again become the popular beverage brand it used to be.
Definitely, revival of Campa Cola is going to be a phenomenal affair in the Indian beverage market. Industry is looking with baited breath how it unfolds in the near future. Coming back to the application process, you submit your application along with personal details including permanent address, PAN, proof of financial background, investment, profit margin, documents, space requirements, etc.
History of Campa Cola
Campa Cola was the most popular Indian drink which came into being in 1977 by Pure Drinks Group. In a short of time, it became the No.1 beverage in India and market leader in India. Only after the arrival of foreign companies such Pepsi and Coca-Cola, the leading Indian brand came under pressure and folded up their operations. The company had headquarters in Delhi delivering impressive performance until later years.
In the year 2022, Reliance Industries acquired Campa Cola Brand for INR 22 crores. Mukesh Ambani, managing director of Reliance Industries, is planning to revive the nostalgic brand. India’s largest business group is now re-launching the brand in three flavors. And, you can understand the significance of the event by the lowering of prices by Coca-Cola and Pepsi to maintain their market share. Introduction of innovative flavors made Campa Cola household brand in the past.
Advantages of Choose Campa Cola Distributorship
Reliance Industries has ensured safety and assurance of quality. They have installed state of the art production processes for making the beverages. They have got a number of high quality water processing plants. By opting for Campa Cola distributorship, you will earn consistent profits month after month. Backing of Reliance will certainly make the Campa Cola products the popular with the Indian brands. There is no denying the fact Reliance enjoys great trust amongst the Indians.
Re-launching of Campa Cola
It needs no elaboration that Coca-Cola is the most dominant player in the beverage industry with around 50% market share. It is the recognition of its brand value and power. However, there are other players as well like Pepsi and some Indian beverage products adds diversity to the market. With the coming of Campa Cola,
Reliance is introducing Campa Cola in three versions, Campa Cola, Campa Cola Lemon, and Campa Cola Orange. Success of the products will be decided by the effectiveness of their marketing, tastes, branding, and pricing. On top of it, distribution strategies will play a major role in their success. No doubt, the market is hopeful that their products do well.
How Reliance will support Distributors?
Reliance will provide comprehensive support to the distributors. They will offer marketing materials, advertising support, training, etc. Following are the services provided to the Campa Cola distributors:
- Regular sales support through training
- Regular skill development training for sales and product management
- Assist in developing robust IT systems
- Rewards for meeting sales targets
- Installation of effective performance measurement systems
Basic Eligibility for Distributorship
- Must have attained the minimum age of 21 years
- Must be citizen of India
- Fulfil Campa Cola distributorship requirements
- Required space between 1500 sq. ft. -4000 sq. ft.
- Commercial vehicle for distribution service
- Manpower (Accountant, Marketing manager, Driver, helper, Loader & Unloader)
- Basic Infrastructure (Computer, Printer, CCTV, Inverter, Table, chair, etc.)
Campa Cola distributor cost
For starting Campa Cola it is imperative that you must be able to invest between INR 40 lakh -60 lakh. And, you must deposit refundable security of INR 5.0 lakh.
Documents & License
Following documents are needed for application process:
- Identity proof of the applicant, Aadhaar card or PAN card.
- Residential certificate of the applicant
- Photograph, Email Id, Mobile Number
- Current A/C and cancel cheque
- GST Number
- Shop Act License
- FSSAI
- Gumasta License (Trade license)
- NOC
