Madras Sarees has become a household name as it honours the age-old weaving traditions and craftsmanship of India. The inception of Madras Sarees had a unique and specific purpose: to bring authentic, handloom sarees to modern women in our country who want to stay connected to our heritage and culture. In doing so, Madras Sarees offers stylish pure cotton sarees, banarasi sarees, tussar silk sarees, pure and printed silk sarees online, and more that fuse together the traditional artistry with modern aesthetics, creating timeless yet contemporary sarees.
The foundation of Madras Sarees stands strong on the belief that a saree is not just a piece of clothing, but a story of its weaves, the threads and fabrics that make it, and the women who wear it. It is a mirror that reflects our culture and identities.
How It All Started
As a then corporate professional, the founder, Ramya Devanathan, wanted to build a brand of her own. She started small and quietly, from her home through WhatsApp, a simple and direct way of selling traditional sarees for women. What followed was far better than expectations; her customers became her supporters who believed in her and her products.
Being attentive to the needs of her customers, she built her brand by venturing into YouTube, where she built a community by selling cotton, linen, tussar, and silk sarees for women. Her audience grew exponentially, and so did her community. This led to Madras Sarees evolving from being a small business to an established brand.
The next significant shift came in 2024, when Madras Sarees scaled its monthly revenue from ₹20 lakhs to ₹1 crore. The brand is now known for the founder, her disciplined focus on the quality of the sarees, and her customer relationships. It is a one-woman brand and is popular for the way her audience can connect with her and the brand.
Collections offered by Madras Sarees
Silk Sarees Online
Silk, as a fabric, is known for its luxurious look. Madras Sarees offers a range of silk sarees online that represent Indian royalty, with the lustre of pure silk and its graceful fall. Every piece reflects the natural sheen and smooth texture of silk sarees for women. Designed to be a versatile piece of clothing, you can wear it to weddings, festivities, celebrations, or even for everyday use as office wear sarees. Printed silk sarees are available in a variety of designs, ensuring you look your best for every occasion you drape for. It is a comfortable choice, thanks to the excellent quality of fabric, variety of designs, and the subtlety in its drape.
Pure Cotton Sarees
One of the best collections offered by Madras Sarees is the pure cotton saree collection. Each saree in this collection is lightweight, breathable, and comfortable to wear. It allows for easy movements, making it a practical choice for office wear sarees. You can get solid coloured sarees as well as patterned ones; every woman can find the right pure cotton saree for herself at Madras Sarees. You can style it up or down as per the occasion you are dressing for, and you can look refined in a comfortable saree! The cotton saree range is a top pick because of its durability and subtle elegance.
Tussar Silk Sarees
The tussar silk saree collection emphasises texture and warmth. Valued for its raw golden colour, tussar silk is coarse, strong and unsophisticated. The sarees are crafted by artisan weavers as per historic and cultural traditions and patterns, capturing a sense of authenticity and pride in these tussar silk sarees. They are also easy to drape, gentle on the skin, and versatile enough for formal, semi-formal or even festive occasions. The tussar sarees remain one of the most popular collections at Madras Sarees because of their versatility and understated charm.
Banarasi Sarees
In the Banarasi saree collection, each saree reflects time-honoured Indian culture and heritage. Each saree displays fine zari work blended with artisans from Varanasi, with careful attention to motif designs. Madras Sarees keeps the tradition of handloom weavers in mind while pursuing changes to the weight of the fabric to improve the versatility and wearability of the sarees. The banarasi sarees collection maintains a royal look and presence while still being a practical pick, reflecting the intentional design philosophy established by Madras Sarees.
Sarees under 1000
Madras Sarees brought sarees under 1000 with the goal of providing access to handloom fashion at a more reasonable price point. The sarees provide an authentic quality product, without forgoing the craftsmanship, at an accessible price to allow more people to wear handloom sarees, without having to sacrifice quality. The sarees under 1000 collection includes lightweight cottons and minimal weaves for daily use or gifting. These are a great option for office wear sarees as they look and feel comfortable and functional.
Celebrity-inspired sarees
Madras Sarees also offers a Celebrity Collection that offers different types of sarees featuring designs worn by renowned celebrities. These designs are refashioned with authentic craftsmanship and are offered to women across the country so they can look like their favourite celebrities. This trend of wearing celebrity-inspired sarees was brought about by Madras Sarees, and they are still one of the top-selling products they offer.
Celebrate the Festive Season with the Diwali Dhamaka Offer
Madras Sarees has the Diwali Dhamaka Offer, which runs from September 28 to October 20, 2025, where you can get a flat 5% OFF storewide on everything in every collection, from silk sarees online to cotton and printed. This offer is simple, encouraging customers to shop and celebrate for Diwali with quality in mind. Additionally, as part of the offer, 10 lucky customers will receive a 10mg gold coin with their purchase. This reflects the festive spirit of the brand and illustrates that it continues to give value-added products to its community.
Final Thoughts: The Madras Sarees Way of Celebrating Every Woman
Madras Sarees has a story of persistence, scaling with purpose, and a true passion; from a home-based WhatsApp business venture to a multi-crore brand, Madras Sarees has achieved every milestone by listening to its customers and remaining true to its craft. It shines among the countless choices of saree brands by offering an honest business model that connects with each customer.Â
