Tuesday, April 16, 2024
HomeBusinessFinanceAditya Birla Health Insurance launches Activ Fit health insurance policy. Check details

Aditya Birla Health Insurance launches Activ Fit health insurance policy. Check details


Aditya Birla Health Insurance Co. Limited. (ABHICL), the health insurance subsidiary of Aditya Birla Capital Limited (ABCL), today announced the launch of ACTIV FIT, a comprehensive health insurance plan for young and healthy adults. Targeted at consumers who are health aware and active, this new product by ABHICL looks at rewarding them for their good health behaviour.

The new Activ Fit plan provides an upfront 10% good health discount basis an assessment done through a unique facial scan, upto 50% HealthReturnsTM on being active and 100% Binge Refill to ensure that health insurance becomes an attractive proposition for the cohort. Apart from these primary features, the insurance policy also covers maternity cover, modern treatment along with in-patient hospitalisation.

Key Features of the Activ Fit plan include:

10% Upfront Good Health Discount, while purchasing the policy (basis the results of Health Risk Assessment & facial scan)

All customers below the age of 35 years can avail an Early Bird Discount at renewal, 5% from 4th to 7th policy year & 10% from 8th policy year for the lifetime of the policy

Customer’s efforts to stay healthy will be rewarded with up to 50% HealthReturnsTM

In case of hospitalization, if they fall short of their insurance cover, the customer can use the 100% Binge Refill feature. This feature enables them to get cover upto sum assured, for any illness/injury

The product also includes modern treatments, mental care cover, HIV/ AIDS and STD, day care treatments, pre-hospitalisation & post-hospitalisation and road ambulance cover

All maternity benefits – normal delivery, C-section delivery, newborn baby expenses, vaccination expenses, and stem cell preservation are covered

Mayank Bathwal, CEO at Aditya Birla Health Insurance Co. Limited, said “Our new Activ Fit plan has been designed keeping in mind this new awareness and health security needs of this often over-looked audience. It is not just a health insurance plan that provides financial cushioning, but a one-stop health solution that nudges the customer to live a healthy and rewarding life”

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