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Best time to post on Instagram in 2022

Getting more Instagram followers today requires creating and uploading interesting content that entices other users. Using Instagram’s ever-changing algorithm, you might not see your posts if you do not post them at the right time. What is a suitable time to post on Instagram?

You do not have to worry if you don’t know where to begin posting on Instagram. Following comprehensive guide to Instagram posting hours, including the optimal times for each day of the week and industry. You’ll soon post like a pro on Instagram with these tips for using Instagram scheduling tools and growth services.

Global best times for Instagram posting

Instagram accounts have audiences from different time zones and locations, so determining the optimal posting hours is crucial.

A certain period on Instagram is often associated with more Instagram interaction, although the optimal time to publish on Instagram varies from account to account.

The ultimate Instagram engagement test determined the following optimal Instagram posting hours in the UK.

  • Monday — 01:00, 03:00 – 06:00, 19:00 Hour
  • Tuesday — 03:00, 05:00 – 06:00, 22:00 Hour
  • Wednesday — 03:00 – 06:00 Hour
  • Thursday — 02:00, 04:00 – 06:00 Hour
  • Friday — 02:00 – 06:00 Hour
  • Saturday — 01:00, 03:00, 06:00, 11:00 Hour
  • Sunday — 02:00, 06:00 – 07:00, 22:00 Hour

Although this information provides a broad “best time to post on Instagram,” your account and audience will have a unique optimal publishing time.

Posting on Instagram at the best time for likes overall

The suitable time to post on Instagram is on the weekends.

According to a survey conducted by Later, the average engagement for posts published on Sunday at 6 am was the highest.

Since many people don’t work on weekends, they have more time to spend with their mobile devices. Since Saturdays are often busy with obligations, Sunday makes a perfect day for them.

It is common for individuals to observe Sundays as days of rest; if they check their phones between early and midday on Sunday, they will likely find postings published that morning at 6 am.

When Instagram posts are least effective

Instagram is the worst place to post on Wednesday (between 10 am and 4 pm) and Thursday night (between 9 pm and 11 pm). Those who work during the week often find Wednesdays hectic as they are halfway through the week and trying to complete tasks at that time.

Since Thursday evenings are often seen as the beginning of the weekend, many people make plans with family and friends.

Time zone and location-based best posting time

There are 24 different time zones on the planet, one for each hour of the day. Before posting according to your location, you should consider where your audience and consumers are.

For example, if your company is based in Canada, but most of your followers live in the United Kingdom, you may want to consider their time zone. There are four time zones in Canada and two more to the east of the Eastern Time Zone.

European time zones are three, African time zones are four, and Asian time zones are ten. There are three time zones in Australia. Some of these time zones do not have general designations, as the four in the United States did. Instead, they use “Eastern European Time” and “South Sumatra Time.”

Posting on Instagram is best done in the mornings and evenings of the time zone(s) you seek to serve the most.

Employ a business account and insights to determine the ideal Instagram posting time.

Among the numerous advantages of having an Instagram business account is that it can use insights to determine when your audience is most engaged. You can obtain more Instagram followers by maximizing reach and interaction by posting at these times.

These Instagram tools will help you determine when your Instagram followers are most active, allowing you to post at optimal times.

Using Instagram Insights, you can find out about your followers, including their location, gender, age, and peak app activity times. You need an Instagram business or creator account to view Insights.

When you upgrade to a creator profile, you gain access to the Instagram Creator studio dashboard. The Instagram capabilities in this dashboard provide additional audience information, like when your followers are available.

As a result of Insights, you can see a wide variety of information, including follower location, demographics, and peak activity hours. You can also monitor which posts get the most engagement.

Develop more engaging content and increase engagement by knowing what content interests your audience.

It’s important to remember that every follower is unique, and their schedules, lives, and locations may or may not align with the best posting methods that you discover through research.

You can determine the optimal posting time by experimenting. Conduct research to determine when your audience is most engaged. Identify their time zone and location.


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